Listicles made easy
Lawrence Lerner • May 2, 2018

Four Ways to show you love That Pagan Life

Listicles, you cannot scroll through a significant website or new program without seeing one. Arguably made famous by Buzzfeed, listicles are journalistic or blogging tools with many impacts. Start with a title that tells you there is a list of information. The listicle is a portmanteau of "list" and "article."


  • "Three easy changes to decorate your altar for Mabon."
  • "Six things you should never do during a Great Rite."
  • "The nine sketchy things no one knows about Fae."


I will help you write (maybe the first!) an article that illustrates how well you know #ThatPaganLife. Perhaps it's something that will help your coven, personal craft business, or betters the Pagan lifestyle for all of us. Creating listicles should be fun and easy, and I hope you'll share your knowledge.


There is an opening paragraph, then the list of items. Each item may have as little as one content line or several sections. How long is predicated on several things:


  • Your audience – Pagans, generally want it short and to the point, although some might look for fewer bullets and more detail.
  • Your style – Write your way. Use that to your advantage if you're known for short, pithy sayings.
  • The topic – Deeply technical areas merit more attention; however, don't drag on. If you are an expert, you should be able to make your point in a few sentences (more on this later). If you need to write more, consider a different format for the article.


Why use this format? It draws immediate attention and generates a call to action. Attention generates eyeballs and revenue, whether direct or indirect. Why? Numbers indicate complex quantitative data ("Five Weather Patterns to Know During a Full Moon"). Qualitative data, if it's from sources we know, trust, or respect ("Mother's Four Favorite Yule Appetizers"). People are most likely to act upon practical and pragmatic information in short bites.


  1. Demonstrate your "Command of Data."
  2. Einstein wrote, "If you can't explain it to a six-year-old, you don't understand it yourself." Therefore, using lists shouldn't imply simple or less relevant content. Instead, lists demonstrate that you understand a topic well enough to break it down and explain it in relatable, everyday terms. There are steps, an order of precedence, or a relatable number for highly technical subjects. For example, "Three parts of a good ritual," "Nine Tips for making herbal remedies," or "Four Steps You Must do to when Designing Mandalas."
  3. Writing is your opportunity to demonstrate your expertise, passion, and, most importantly, your capability to the world. But, unfortunately, anyone can over-complicate an article.
  4. Organize – This shows a depth of understanding. Creating a clear and understandable structure or taxonomy illustrates how well you know a topic.
  5. Be to the point – Brevity and completeness combined show expertise.
  6. Make it actionable and/or action-oriented – Briefly describe some techniques for putting your point into action. If it requires some foundational skill or knowledge, say so. ("Readers are assumed to have a basic background in Asatru traditions")
  7. Be "all in" with your headline/title
  8. Unless you have an established fan base, your title is the only reason people will read your article. It's the first thing they see. So whether you're pitching an idea or self-publishing, you need to state the one thing people will take away from the article. Make it clear and compelling. Numbers add credibility. You clicked on this headline, so there's your first bit of proof.
  9. If you're a great writer or a muse, you know this and can spout engaging headlines without effort. If not:
  10. Start with a placeholder title.
  11. Write your article.
  12. Your title takes about 10% - 15% of the effort of writing the article. Give yourself the luxury of time to create an engaging opener. You only get one shot per article.
  13. Crafting that sweet title:
  14. What's the one thing people will take away?
  15. Is it relatable to everyone? "Better GRoTP for Lefties" will be passed over by 99.9999999% of the world. Make it work out of context.
  16. Numbers are compelling. Adding the correct number will draw in an audience. 
  17. A promise made is a promise kept. What are you promising with your title, and do you keep it?
  18. Less is more. Is every word necessary?
  19. An article entitled "27 Personal Rituals You Should Do Every Morning" will likely raise eyebrows and be passed over. Why?
  20. The number must be credible or incredible. Twenty-seven things are not either as, even assuming each item takes only two minutes, completing the list is nearly an hour gone. Incredible invites a closer look ("999 ways to make wands", "1,001 ways to screw up your evocations").
  21. Every morning? In today's world, we have a much more varied routine. We also include weekends in this headline, when generally, people's habits change over the weekend.
  22. It's not very specific. Try "Three Things the Spiritually Adept do."
  23. Add a picture that tells the entire story within the image. For example, many listicles have pictures (using animated gifs) for each bullet.
  24. Keep notes
  25. Writing takes time. Start with your list and develop the article around it. There is no need for it to be perfect the first time editing until you get it to a manageable pitch. A direct and focused article tells people you are an expert.
  26. Many authors will tell you, "There's no good writing, just great editing."
  27. Lists can become addicting. I once showed an artist, a most unlikely of list makers, this simple technique. On her first anniversary, she sent me pictures of three-page lists of tasks and activities.
  28. The Phrase that Pays
  29. In the early morning of the modern Internet (1997), RFCs (Request For Comments) were used to define how phrases in standards documents. The controlling body, the IETF (Internet Engineering Task Force), still exists and is quite active.
  30. The RFC post, Keywords for use in RFCs to Indicate Requirement Levels, is the set of words used to signify requirements. For example, "Should, Should Not, Must, May, Optional" have specific contexts. Use them in your list's titles or headlines to generate impact.
  31. Other attention-grabbing words include "Best, Worst, First, Last." Remember this point when creating your title. Keep that promise, and your readers will come back for more.


ABOUT THE AUTHOR


Silent


Silent provides the tools for seekers to recognize their path and enables self-reliance for spiritual and magickal growth. 


Seekers gain insight from his work and find their inner calm from his ability to listen and help others reflect.

By Silent • September 26, 2026
A new study of American religious life shows belief eroding even inside the tradition best known for keeping its people — and asks what's actually left once certainty goes. On September 22nd, Pew Research Center published one of the more quietly startling religion studies of the year, and it isn't about a fringe group or a sect nobody expected to hold together. It's about the Church of Jesus Christ of Latter-day Saints — a faith practically famous for how thoroughly it keeps its own. In 2007, seven in ten Americans raised Mormon still identified as Mormon in adulthood. By 2023–24, that number had fallen to fifty-four percent. Nearly a third of those raised in the faith now describe themselves as atheist, agnostic, or "nothing in particular" — double the share sixteen years earlier. Even among those who stayed, certainty thinned: belief in God "without doubt" dropped from ninety percent to seventy-six, daily prayer from eighty-two to seventy-three. I want to handle this data carefully. It's easy to hear "church retention falls" as bad news for the faithful, or quiet vindication for everyone else. Both readings miss the point. LDS retention, even diminished, still outperforms most American denominations. This isn't a story about one institution losing its grip. It's a story about certainty tested under close to the best conditions available to it — strong community, generational continuity, real doctrinal coherence — and still, gradually, coming apart at the seams. If it can happen there, the architecture holding up anyone's inherited certainty is less permanent than it looks from inside it. What the Study Can't Measure Pew can count who still checks a box on a survey. It can't tell you what it's like to be the one doing the leaving — or the one staying while something you used to feel without effort quietly stops being available to you. That's a different kind of data, and it's the kind spiritual direction actually works with. I've sat across from people in exactly that middle distance: still going through the motions, still loving their community, privately unsure whether anyone is listening. It's one of the loneliest positions a person can occupy, because it often can't be spoken aloud inside the very community that would otherwise hold you. You're not ready to call yourself a leaver. You can't quite call yourself a believer without qualifying it into something smaller. Most traditions have no name for that middle room, so people sit in it alone, assuming they're the only one there. They rarely are. The Pew numbers say so. The Gate You Can't Skip There's an old Sumerian story about Inanna, Queen of Heaven, who descends into the underworld to see her sister Ereshkigal. At each of seven gates, the gatekeeper takes something from her — her crown, her jewelry, her royal robes — until she arrives at the bottom stripped of every marker that told anyone, including herself, who she was. Only then does she meet what's actually down there. The myth doesn't treat this as tragedy. It treats it as the price of admission to a truth the ornaments were never built to survive. Deconstruction, in the modern sense, usually doesn't announce itself as myth. It shows up as a nagging doubt during a hymn, a question you stop asking out loud, a certainty that used to arrive automatically and now has to be manufactured. But it follows the same shape as Inanna's descent: something is removed at every threshold, and there's no route past the gate that lets you keep all your jewelry. The theology goes first, sometimes. Then the community. Then, for some, the habit of feeling addressed by anything larger than themselves. I'm not going to rush in here and repair anyone's faith, and I'd be suspicious of anything that claimed it could. Some absences aren't problems waiting on a solution. The silence where God used to answer immediately isn't necessarily a malfunction — it may be the actual terrain, and the task is learning to stand in it rather than paper over it with a faster answer. The Question Worth Sitting With So here's what I'd actually ask, if you were sitting across from me instead of reading this: if the certainty you were handed finished eroding completely — not into a different, tidier belief, not into an argument you could win, but into open silence — could you survive being someone who simply doesn't know? Not forever. Just for now, while it's true. I won't answer that for you. I don't think it can be answered from outside the room it happens in. A Practice for the Middle Room If you recognize yourself here — still present, quietly uncertain — try this before the week is out. Write one sentence naming exactly what you used to believe without effort. Then write, honestly, whether that sentence is still true for you, true with an asterisk, or no longer true at all. Don't fix it. Don't defend it to an imagined critic. Just let it sit there, accurate, on the page. That's the whole practice. It won't resolve anything tonight. It will at least stop costing you the extra work of pretending, even to yourself, that nothing has moved. Closing Reflection Nearly a third of a generation raised inside one of America's most cohesive faiths now names no faith at all. Whatever tradition raised you, ask honestly: which of your certainties are still yours, and which have you simply kept saying out of habit? Sit with the answer before you try to fix it.
By Silent • September 19, 2026
This week the day and night stand equal for a moment — then the dark begins to win, and so does the question of what you actually belong to.
By Silent • September 12, 2026
The FDA is spending an afternoon on the future of psychedelic medicine — the harder question, what to do with what you saw, isn't on the agenda.
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